Press

As of mid-January 2026, basketball season is in full swing. Selection Sunday for March Madness is less than two months away, and the professional season got off to a robust start. Early in the 2025-2026 NBA season, the league announced that viewership was up 92% year-over-year with the most viewers in 15 years in light of the new "Tap to Watch" digital initiative to seamlessly direct fans to live games.

This is exciting for fans all over the country, including New York City. Hell Gate calls the Knicks the only sports team that brings the city together, as opposed to divisions between Yankees/Mets and Jets/Giants fans, and this will come as no surprise to anyone who's walked by Madison Square Garden on game day. For those without tickets, there is no shortage of sports bars to enjoy the game.